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Measuring Web Engagement with a Native Drupal CRM

Saturday, 2:15pm - 3:15pm
Site Building
Experience Level: 

Wouldn't it be great if you could …

  • Easily measure the level of your constituents engagement with your organization?
  • Configure those engagements through a simple, familiar web interface?
  • Customize the user experience based on those engagements?
  • Create customized engagement reports?
  • Have a single application that your team can use to manage both your content and your contacts?

You guessed it, you can do all of that and more by integrating RedHen CRM, the leading native Drupal CRM, into your Drupal website. This talk will cover the basic what, why, and how of RedHen along with a more involved discussion and demo of how it can be used to measure engagements.

Collaborative notes link:

Learning Objectives & Outcomes: 
  • Learn about native Drupal CRM options.
  • Understand and pros and cons of using a Drupal CRM rather than a third party application.
  • Learn how to measure and, more importantly, leverage engagement using RedHen.

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