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Conversions: A Web Designer’s Best Friend

Friday, 2:15pm - 3:15pm
Site Building
Experience Level: 

This interactive presentation focuses on the most important aspect of any site you build - conversions.

Yes, design is important - as is page rank. But getting website visitors to take a tangible action that your client wants (i.e. fill out a contact form, pick up the phone, buy something, download a file, start a free trial, watch a video) is the ROI businesses are looking for in 2013.

Conversions directly benefit your client and in turn benefit you by taking your client relationships beyond the initial website build - keeping them engaged with you month after month.

Collaborative notes link:

Learning Objectives & Outcomes: 

1. What the true driver of website ROI is.
Conversion optimization is all about getting your visitors to take the action you want them to take - more often. Getting more actions with the same amount of traffic results in more leads and sales. This maximizes the ROI of your client's marketing dollars.

2. Strategies for turning your client's website into a high-performance engine.
Conversion optimization is part ART: A website should uniquely communicate a business' value proposition - it should also make it easy for visitors to take the desired action. Learn what conversion blockages lead to website underperformance.

3. How to track and improve the activities that deliver business results.
Conversion optimization is part SCIENCE: Implementing a process of continuous testing, iteration and improvement will lead to insights that dramatically improve business results.

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