You don't know how and where your content will be used in a networked world. Setting yourself up for success involves making good decisions about your content infrastructure. It involves picking the correct number of Drupal content types with the right balance of fields as well as considerations on how to facilitate success for content creators while meeting the expectations of your audiences. Done well, good content infrastructure prepares you for an unknown future that includes the evolving state of Drupal and the web.
This talk will discuss the approach used on current media, government, and education websites, illustrating the real-world implications for those approaches. It will cover a wide variety of potential benefits to good content structures, including content portability, content sharing via APIs, sufficient metadata for multiple use cases, and user-friendly faceted search.